In the year 2012, Colgate teamed up with Y & R Brazil to come up with some clever advertisements to launch their line of dental floss. What really stands out in those pictures are the creative direction that the campaign took.
Look at some of these pictures that they used:
Using these pictures, they showcased how important your dental hygiene is.
Picture 1: You might not have noticed the sixth finger in the lady’s hand. Your attention probably was directed towards the food particle left on the man’s teeth.
Picture 2: You may not have noticed the extra arm resting on the man’s shoulder. Your attention probably was directed towards the food particle left on the man’s teeth.
Picture 3: You may not have noticed the missing ear of the man. Your attention probably was directed towards the food particle left on the man’s teeth.
That is how important your teeth are when it comes to your personal hygiene. That is the first part of your body that anyone would notice and will draw more attention away from you than any physical defect.
Why are we talking about it?
At iTouch Dental Labs, this is precisely what we believe in. We believe in giving you the perfect natural look through our teeth restorations using world-class full contour zirconia crowns and bridges. After all, that is the first part of the body that anyone would notice.
Most conventional restorations have challenges that result in improper fit and function; poor aesthetics – too light, too dark, improper shades; and improper contours or morphology. This is something that we have completely eliminated in our setups.
Our delivery is based on five cornerstones:
- Precise design
- Matched color
- Consistent quality
- On-time delivery
- Friendly support
We ensure that you get your teeth and smile right with our state-of-the-art facility supported by trained technicians who have got more than 30 years of experience of having served doctors and patients in the US.